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A Brief Introduction
NIET Journal of Management (NIETJOM) is a peer-reviewed open access journal published twice yearly in English that provides a global platform for the publication and dissemination of academic and practice-oriented papers dealing with advanced industrial concerns (business management, industrial engineering & management, information management & applications and service management, etc.). The Journal publishes articles on all aspects of management, business, trade, and economy. All papers must present original, previously unpublished research, with experimental or theoretical results. Articles submitted must match these requirements and must not be in the process of being published elsewhere. Manuscripts must adhere to the journal’s style and are subject to both review and editing. A paper can be rejected by the Editorial Board at any time. It is the prime responsibility of the author to gain proper authorization for the use of any copyrighted materials in the manuscript, prior to the submission of the manuscript to NIETJOM.
Recent Published Articles
Prince Kumar, Prashant Kumar, Nihal Kumar
A Study of Customer Perception Towards Banks’ digital marketing initiatives for sustainable development
The implementation of digital marketing methods has changed consumer interaction and sustainable growth initiatives in the vibrant Indian banking sector. This study examines how the public perceives these programs and reveals how they affect “Environmental Sustainability.” Our results show a strong correlation and provide useful information for Indian banks and stakeholders to raise client engagement while furthering the sector’s sustainability. The delicate connection between consumer perceptions and the digital marketing strategies used by Indian banks to achieve sustainable growth is explored in this study project.
Mr.Rajharsh, Ms.Ritika, Ms.Ritambhara
A STUDY ON ACHIEVING ENVIRONMENT SUSTAINABILITY THROUGH ELECTRICAL VEHICLES IN INDIA
This sudy investigates the potential of electric vehicles (EVs) to promote environmental sustainability in India and outlines the significant problems that must be overcome to expedite their adoption. The paper also proposes a number of policy recommendations to promote the adoption of EVs in India. Electric vehicles (EVs) offer a promising pathway towards improving environmental sustainability in India. EVs produce zero emissions, which can help to reduce air pollution and improve public health. Additionally, EVs can help to reduce India’s dependence on imported fossil fuels and improve its energy security.
Mr. Rajan Kumar Jha, Mr. Rakshak Sorlan, Ms. Ritu Raj
FINGERPRINT AUTHENTICATION FOR ATM
In this research paper, we examine the potential benefits of using fingerprint authentication for ATMs. We also discuss the challenges that need to be addressed in order to implement fingerprint authentication in ATMs, such as the cost of fingerprint scanners and the need for user enrollment. We conclude that fingerprint authentication has the potential to significantly improve the security of ATMs. However, more research is needed to solve the problems that must be overcome before fingerprint authentication may be implemented in ATMs.
Ankita Priyank, Anmol Pahawa, Ankit Singh
A STUDY ON CONSUMER PERCEPTION TOWARDS ELECTRIC VEHICLES IN INDIA
Technological innovation has its impact in each and every industry. The auto industry is no different to it. To combat global warming and climate change, the Indian government has encouraged people to move from fuel-based vehicle to electric vehicles. By 2030, Government of India intends to have an Electric Vehicle sales penetration of 30% for private cars, 70% for commercial vehicles and 80% for two or three wheelers. The government has also incentivized people for opting Electric Vehicle. With the electrification of automobiles, India’s import of fuel will reduce significantly. The rising price of fuel and issue of global warming might be one of the reason in changing perception of consumer towards Electric Vehicle. We believe, the findings of the study might be beneficial to the government, automotive manufacturers, dealers and marketers.
Jitendera Kumar, Kamlesh Pathak, Kamal Vashishtha
A STUDY ON VENDING MACHINE AND BUSINESS PROBLEMS IN INDIA
When customers insert cash or a credit card, the vending machine dispenses a variety of goods. The first known vending machines date back to ancient Greece. The first coin-operated vending machines appeared in London, England, in the early 1880s. Richard Carlisle, an English publisher and bookshop proprietor, also developed a book vending machine about the same period. The first vending machine appeared in America in 1888, courtesy of the Thomas Adam’s Gum Company. Pulver Manufacturing Company’s Gum machine has cartoon characters to attract consumers. Horn and Hardart, a restaurant in Philadelphia that accepted coins, was opened in 1902 and stayed in business until 1962. In addition, American William Rowe invented the first automatic cigarette vending machine. Automatic cup dispensers for soft drinks have been implemented. The Ventilators Manufacturing Company of Fresno, California manufactured a series of classic soda fountains in the 1940s and 1950s, with a focus on promoting the sale of Coca-Cola and Pepsi. Two popular ventilators were the VMC 27 and VMC 33.