A STUDY ON CONSUMER’S BUYING BEHAVIOUR BASED ON CUSTOMERS’ ONLINE REVIEWS
A STUDY ON CONSUMER’S BUYING BEHAVIOUR BASED ON CUSTOMERS’ ONLINE REVIEWS Abstract Online reviews have become an integral part of the consumer buying journey. In the contemporary digital landscape, consumers are progressively relying on online reviews as pivotal sources shaping their purchasing choices, underscoring the influential role of digital testimonials in informing consumer decisions.. […]