A STUDY ON CONSUMER’S BUYING BEHAVIOUR BASED ON CUSTOMERS’ ONLINE REVIEWS Abstract Online reviews have become an integral part of the consumer buying journey. In the contemporary digital landscape, consumers are progressively relying on online reviews as pivotal sources shaping their purchasing choices, underscoring the influential role of digital testimonials in informing consumer decisions.. […]
IMPACT OF SOCIAL MEDIA USAGE ON SELF-ESTEEM AND BODY IMAGE IN COLLEGE STUDENTS Abstract The pervasive nature of social media has significantly transformed the landscape of self-perception, particularly among college students who are navigating a crucial stage of identity development. This research delves into the intricate relationship between social media usage and its impact […]
IMPACT OF ARTIFICIAL INTELLIGENCE ON MANAGEMENT Abstract This paper investigates how artificial intelligence (AI) can enhance leadership skills and managerial decision-making processes through a systematic literature review of relevant and objective articles. The research problem is framed as ‘the adaptation of leadership skills and managerial decision-making processes due to AI implementation in the workplace,’ […]
THE IMPACT OF INFLUENCER MARKETING CONSUMER BEHAVIOUR OF MILLENNIALS THROUGH INSTAGRAM Abstract The purpose of the study is to look into how influencer marketing affects millennials’ Instagram purchasing decisions. It emphasizes: evaluating how influencer marketing has affected millennials’ brand awareness, perceptions of its quality, associations with other brands, and brand loyalty. Identifying crucial aspects […]
MUTUAL FUNDS – FUTURE OF MUTUAL FUNDS IN INDIAN MARKET Abstract In recent times, the mutual fund sector in India has experienced significant transformation and growth, emerging as a crucial component of the nation’s financial infrastructure. This research examines the ways in which the mutual fund industry is evolving in India and examines the […]