A study on the analysis of digital marketing strategy of Ginirex pvt.ltd
Abstract
People are a company’s most valuable resource. They have the power to build or shatter a company’s fortunes. In today’s increasingly competitive business world, putting the right people in the proper positions is vital to any company’s success. Digital marketing is a cutting-edge marketing idea that encompasses a broad range of concerns about any commodity product or service using online technology; it also includes cellphones, smartphones, and display advertising using electronic and digital media. In the 1990s and 2000s, the concept of digital marketing became popular. It is the first company to create a brand and communicate with potential customers. As digital marketing has become more interwoven into the marketing sector and our daily lives, consumers have begun to shop online rather than in physical stores. Digital Marketing concepts are becoming increasingly common in our daily lives. Search engine optimization, social media optimization, search engine marketing, and email marketing are all terms that are becoming more and more common as a result of our cutting-edge technologies. According to a survey conducted in India, shops began registering their own domain
addresses in 2010. Internet marketing or online marketing are other terms for digital marketing. Digital marketing concepts have grown in popularity at a faster rate. The word “digital marketing” refers to all electronic communication devices, such as computers, laptops, iPads, cell phones, tablets, palmtops, and so on. Businesses use digital marketing strategies to reach out to a growing number of individuals while also building brand value. Customers in India are voracious consumers of information. Before purchasing a product, they gather additional information about it. The penetration of the internet in India is a major factor in this phenomena. The majority of Indians are stimulated by commercials, but they do not complete the customer purchasing journey, particularly in high-involvement purchases. In this digital era, brands are gaining additional touch points to reach their target audience. This report has more information on the findings. The fact that this internship was completed successfully suggests that the future of marketing is in the hands of digital. “Brands can’t sustain without digital presence,” I repeat at the end of my research.
Authors
Bhushan Kumari, Anand Kumar, Sudhanshu Nagar, Ayush Shrivastava