CONSUMER PREFERENCE OF AMUL, MOTHER DAIRY AND KWALITY WALL’S ICE-CREAM TOWARDS IT’S TASTE, PACKAGING, PRICE!!
Abstract
Abstract: The customer is at the centre of everything, and all marketing operations revolve around him. Manufacturers create what the consumer wants. Consumer desires Customers acquire an object as a gift because their behaviour differs from person to person. As a result of specific mental and economic processes establishing demands or wants that the items can satisfy Purchase is within reach. In a market, the client is seen as king. Their demands and needs are limitless. The nature of the client influences preference. If a customer purchases a mobile phone and is satisfied with it, In India, the ice cream market is primarily localised, with a slew of companies specialising in one or two districts, or even one state. There are few national brands, and the high perishability of ice cream goods is a crucial factor in smaller competitors’ delayed growth. One of the fastest expanding segments of the dairy or food processing business in India is ice cream. The Indian ice cream market is currently valued at about INR 4,000 crores, and it is increasing at a rate of 15-20 percent each year. By 2019, the market is expected to be worth roughly INR 6,198 crores. India has a relatively modest per capita ice cream consumption of 400.
Authors
Ms. Shubhangi Mittall, Ms. Nidhi Tiwari