A STUDY ON CONSUMER PERCEPTION TOWARDS ELECTRIC VEHICLES IN INDIA
Abstract
Technological innovation has its impact in each and every industry. The auto industry is no different to it. To combat global warming and climate change, the Indian government has encouraged people to move from fuel-based vehicle to electric vehicles. By 2030, Government of India intends to have an Electric Vehicle sales penetration of 30% for private cars, 70% for commercial vehicles and 80% for two or three wheelers. The government has also incentivized people for opting Electric Vehicle. With the electrification of automobiles, India’s import of fuel will reduce significantly. The rising price of fuel and issue of global warming might be one of the reason in changing perception of consumer towards Electric Vehicle. We believe, the findings of the study might be beneficial to the government, automotive manufacturers, dealers and marketers.