A STUDY ON CONSUMER’S BUYING BEHAVIOUR BASED ON CUSTOMERS’ ONLINE REVIEWS
Abstract
Online reviews have become an integral part of the consumer buying journey. In the contemporary digital landscape, consumers are progressively relying on online reviews as pivotal sources shaping their purchasing choices, underscoring the influential role of digital testimonials in informing consumer decisions.. According to a recent survey, An overwhelming 93% of consumers affirm that online evaluations wield a momentous impact on their shopping decisions, highlighting the pervasive influence of digital testimonials in shaping consumer choices
This study examines that the influence of consumer online reviews on purchasing decisions/behavior. The study uses a quantitative approach to collect data from a sample of 200 consumers. The data is analyzed using statistical methods to pinpoint the elements involved influence Consumer purchasing patterns based on online reviews.
Authors
Mr. Vivek Kumar Singh(1), Mr. Vikash Yadav(2), Ms. Vaishali Bhati(3),(1)(2)(3) Department of MBA, Noida Institute of Engineering and Technology, Greater Noida, Uttar Pradesh, India