IMPACT OF SOCIAL MEDIA USAGE ON SELF-ESTEEM AND BODY IMAGE IN COLLEGE STUDENTS
Abstract
The pervasive nature of social media has significantly transformed the landscape of self-perception, particularly among college students who are navigating a crucial stage of identity development. This research delves into the intricate relationship between social media usage and its impact on self-esteem and body image within the college student population. The study aims to explore the theoretical underpinnings of social comparison theory and self-objectification theory to comprehend how individuals’ engagement with curated online portrayals influences their perception of their own worth and physical appearance. Through a rigorous empirical investigation, the research seeks to elucidate the potential mechanisms through which social media exposure contributes to either positive or negative self-evaluation and body image satisfaction among college students. The findings of this research hold significant implications for understanding the complex interplay between social media, self-perception, and well-being in the digital age, thereby informing the development of interventions and strategies to foster healthy online engagement and positive self-regard among young adults.
Authors
Mr.Rishav Raj(1), Ms.Rajat Bhardwaj(2), Mr.Ritik(3)(1)(2)(3) Department of MBA, Noida Institute of Engineering and Technology, Greater Noida, Uttar Pradesh, India