Customer Relationship Management in Turbulent Economy
Abstract
Customer Relationship Management (CRM) entails of interaction a company has with its customers, whether it is sales or service related. It starts with the foundation of relationship marketing. CRM is a systematic approach towards using information and an on-going dialogue to build long lasting, mutually beneficial, customer relationship. The use of CRM technology forms the crucial front-end of any e-business strategy. Essentially CRM has emerged as a convivial weapon in the hands of the industry laggards as well as leaders to cascade the business suites. This paper concludes that it is essential to build a customer relationship focused culture.
Authors
Deepak Trivedi