Opportunities and Challenges in Marketing of Green Products
Abstract
The legal implications of marketing claims for green products call for caution. Misleading or overstated claims can lead to regulatory or civil challenges. In the USA, the Federal Trade Commission provides some guidance on environmental lnarketing claims. This Commission is expected to do an overall review of this guidance, and the legal standards it contains, in 2011. Green marketing involves developing and promoting products and services that satisfy customers want and need for Quality, Performance, Affordable Pricing and Convenience without having a detrimental affect on the environment.
Authors
Vanoj Kumar Bhatnagar