An Analytical study of Green Marking and Environmental Care by MNCs in India
Abstract
Green marketing is the need of the environment due to limited resources and the growing economy of an increasing population. The research paper envisages the best practices adopted by corporates in green marketing and the care taken by Industrialists towards the environment. There are multiple challenges addressed, related to the environment, in this paper and the problems faced by the society in general due to environmental hazards. MNCs are contributing in multiple ways through their structured growth and the green marketing strategies. Many organizations want to turn green and also an increasing number of consumers want to associate themselves with environmental friendly products. Governmental policies and regulations relating to environmental marketing has been critically studied and addressed in this paper.
Authors
Dr Navneet Gera