Trends of online marketing as adopted by Indian Railways
Abstract
This paper provides a holistic view of the major initiatives undertaken by the Indian Railways to promote the adoption of online marketing. It also studies the pace and pattern of technological developments undertaken by Indian Railways. To put it in perspective, in the seven years since its inception, the railways’ technological advancement initiative has witnessed spectacular growth. The main finding is that Indian Railways online marketing has come a long way in the last 5-6 years, but still it’s in early stages. It may take some more time to reach the maturity level of developed markets. It looks more like the pre- bubble period. A lot of investment is happening, user base is increasing, new opportunities are coming up- things seem to be moving in the right direction.
Authors
Dr Pooja Jain, Dhananjay Yadav