An Analytical Study of Market Competitors and Dealer Perception towards Bhushan Steel
Abstract
Steel is essential for today’s modern world, and its application plays an important role in enabling man to work towards an environmentally sustainable future. In terms of developing lighter and efficient automobiles and also for producing green energy, steel is a very important element of the process. SAIL and Tata Steel are the major producers of steel in India. Since around 1990, there has been tremendous investment in the industry. The Indian Steel Industry too has undergone a tough period but improved after 2002. Today India has emerged as one of the largest steel manufacturers in the entire world. All sorts of steel are manufactured in the nation. This paper is carried out to examine the perceptions of the dealers as well as competitor response toward Bhushan Steel.
Authors
Dr. Niyati, Rupesh Ranjan, Rohit Ranjan, Sagar Kumar, Saurabh Singh
Institution
NIET Business School, Greater Noida
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