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Volume 10 Winter

Factors Affecting Adoption of Digital Payment App:A Case Study Of Paytm

Factors Affecting Adoption of Digital Payment App:A Case Study Of Paytm   Authors Mr Harsh Awasthi, Nadir Abbas, Shashwat Chauhan View PDF

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Volume 6 Winter

A descriptive study of service quality and customer satisfaction with special reference to commercial banking industry in India

A descriptive study of service quality and customer satisfaction with special reference to commercial banking industry in India   Abstract The purpose of this paper is to explore relationship between service quality and customer satisfaction among group of customers towards different commercial banks in India. Service quality consists of service product, service delivery and service […]

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Volume 10 Winter

Effects of Digital Marketing on Customer’s Purchase Intention:An Analytical Study

Effects of Digital Marketing on Customer’s Purchase Intention:An Analytical Study   Authors Mr. Imran Ali, Mohd Fazil, Manika Jain View PDF

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Volume 10 Winter

Application of Ladder Model For Change Management Process Towards Digitalization in contemporary Business.

Application of Ladder Model For Change Management Process Towards Digitalization in contemporary Business.   Authors Ms Smil* Barik, Aslam Ikram, Geetanjali View PDF

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Volume 6 Winter

Co-Creation of Value: Leveraging Customer’s Intellectual Capital

Co-Creation of Value: Leveraging Customer’s Intellectual Capital   Abstract Proliferation of products and services ahs changed the business dynamics. Revolution in the field of Information technology and telecommunication has resulted in omnipresent connectivity which has blurred the geographic and business boundaries. To cope up with this fast chaning environment marketers cannot rely on traditional methods […]

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Volume 6 Winter

Training & Development for competitive advantage- A study of Public Sector Enterprises

Training & Development for competitive advantage- A study of Public Sector Enterprises   Abstract The role and importance of public sector enterprises in India remains unparallel as they contribute to the overall growth and development of various sectors of the economy. They spurred not only economic growth but also hastened social and regional developments which […]

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Summer Volume 3

Global Business India Meeting,2011:A Report

Global Business India Meeting,2011:A Report   Authors Shalu Katyal, Shuchi Goel View PDF

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Volume 6 Winter

A qualitative study of stress on Higher Educational Institutions with reference to Delhi and NCR

A qualitative study of stress on Higher Educational Institutions with reference to Delhi and NCR   Abstract This paper covers the main aspects of stress in education sector. Major outcomes of stress have been observed at various level of management. Researchers have made an assumption that the role conflict leads to stress and has adverse […]

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Summer Volume 3

Employees Retention and Engagement in Microsoft Corporation

Employees Retention and Engagement in Microsoft Corporation   Abstract With the advent of Liberalization and the entry of Multinationals in India, since 1991, Job opportunities have opened up for the talent pool available in the workplace. Employees continually look for greener pastures and switch to companies where they feel they are rewarded. As an engaged […]

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Volume 10 Winter

Analysis of Digital Learning domains: A study on Learners Behavior

Analysis of Digital Learning domains: A study on Learners Behavior   Authors Ms Resham M, Aditi, Aniketh View PDF

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