Positioning Strategy for Two-wheelers: A Study Abstract The Indian automobile industry is one of the largest industries, which contributes substantially and is one of the key sectors of the growing economy. India is the second largest producer of two-wheelers in the world after China. Not too many industries, in fact not even the other […]
CAMEL MODEL : A Tool To Measure Performance Of Banks Abstract CAMEL method was devised as a supervision tool. Regulators assess the financial condition of banks through on- site and off-site surveillance. CAMEL is methodical and attentive in its evaluation process, pursuing meaningful analysis that clearly identifies the institutions strengths and challenges in all […]
A critical Study on Designing the knowledge Management Infrastructure for IT Industry Abstract Knowledge that is applied in making one critical decision is more valuable than the volume of data that is not being utilized. One has to analyze various components to transform existing infrastructure into one that supports Knowledge Management. The first step […]
Weak Form Analysis in the Asian Equity Markets Abstract This paper is a detailed large sample analysis of the Asian equity markets. Period of study is from June 1. 2005 to July-31, 2009. This research attempts a descriptive analysis. The Asian indices were not correlated with other indices. The informational efficient equity market will […]
Critical Review of the Companies Act, 2013 Abstract The new Company law has been put in place by the Government with the best intentions and it is now the turn of the corportate sector to demonstrate that it will play according to the rules. The Government on its part must trust the corporate sector […]
Importance-Performance Analysis (IPA): Some Methodological Issues Abstract Importance-performance analysis (IPA) is a simple marketing tool commonly used to identify the main strengths and weaknesses of a value proposition. Traditionally, importance-performance analysis is a simple and effective technique that can assist practitioners in identifying improvement priorities for service attributes. However, many issues still exist and […]
Green Marketing: Socially Responsible Frontier for New Future Abstract Purpose-The basic purpose of this paper is to derstand green marketing, which helps us to Define socially responsible frontier for a new future. The paper attempts to analyze green marketing initiatives taken by companies in India. This paper further explores whether these initiatives are green […]
Efficiency of Private Sector Banks in India (2005-2010) Abstract The main focus of the study on “Efficiency of Private Sector Banks “, was to measure the efficiency levels of the 15 private sector hanks taken for the study. The secondary objectives were to compute and evaluate the details of the input and the output […]
Financial inclusion at the bottom of the PYRAMID: A Case of Gorakhpur Region Abstract Financial Inclusion is an initiative to provide credit to the weaker sections of society at affordable cost. This paper emphasizes the areas which need special attention by financial service providers. This paper tries to dwell on the various factors, which […]
Examining the Behaviour and Attitude Towards Advertising on Social Networks: A Study of Young Coimbatore Consumers Abstract On one side the trend towards advertising is changing. Media, now a-days are more cluttered and fragmented, this leaves the advertiser with multiple opportunities. To overcome the problem of fragmentation and retention of customers, advertisers are forced […]