The Role of Hofstede’s Cultural Dimensions in Shaping Consumer Behaviour: A Theoretical and Empirical Review
The Role of Hofstede’s Cultural Dimensions in Shaping Consumer Behaviour: A Theoretical and Empirical Review Abstract Culture is widely acknowledged as a foundational determinant of consumer behaviour, shaping how individuals perceive value, make decisions, respond to advertising, and form brand relationships. Among the various frameworks developed to operationalise cultural difference, Geert Hofstede’s model of cultural […]