Winter

Volume 14 Winter

Application of Data Mining in Indian micro, small and medium enterprises

Application of Data Mining in Indian micro, small and medium enterprises   Abstract The Indian MSME sector produces extensive data through sales records, customer systems, e-commerce platforms, digital payments, supply chains, and social media. Data-mining techniques can convert this information into actionable knowledge, helping enterprises forecast demand, understand customers, detect fraud, optimize inventory, and make […]

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Volume 14 Winter

Role of Artificial Intelligence in Employee Development and Engagement

Role of Artificial Intelligence in Employee Development and Engagement   Abstract The advent of Artificial Intelligence (AI) has brought about a paradigm shift in the field of Human Resource Management (HRM) as far as the methods employed in developing and engaging employees are concerned. Increasingly, firms use technologies driven by AI including machine learning and […]

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Volume 14 Winter

A study on effective team- building strategies in compressed work environments

A STUDY ON EFFECTIVE TEAM-BUILDING STRATEGIES IN COMPRESSED WORK ENVIRONMENTS   Abstract Compressed Work Environments (CWEs), characterized by reduced workweeks, condensed project timelines, and the growing adoption of remote and hybrid work models, have become a significant trend in modern organizational design. As organizations increasingly prioritize agility and efficiency, employees are required to collaborate within […]

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Volume 14 Winter

Impact of Social Media Engagement on Brand Loyalty Among Millennials

IMPACT OF SOCIAL MEDIA ENGAGEMENT ON BRAND LOYALTY AMONG MILLENNIALS   Abstract This study examines the relationship between social media engagement and brand loyalty among millennials, a demographic group born between 1981 and 1996. Social media platforms have evolved beyond communication to become powerful channels for commerce, community building, and brand interaction. Understanding how social […]

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Volume 14 Winter

A Review of Python Programming Language and Emerging Trends

A REVIEW OF PYTHON PROGRAMMING LANGUAGE AND EMERGING TRENDS   Abstract Python has emerged as one of the most influential programming languages in modern computing due to its simplicity, versatility, and extensive ecosystem. This research paper provides a comprehensive review of Python, including its evolution, features, applications, advantages, and limitations. Furthermore, it explores emerging trends […]

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Volume 14 Winter

FINGERPRINT AUTHENTICATION FOR ATM

AI-DRIVEN CREDIT SCORING IN INDIAN FINANCIAL INSTITUTIONS: OPPORTUNITIES, RISKS, AND REGULATORY IMPLICATIONS   Abstract This paper examines whether machine learning models can meaningfully improve upon logistic regression for credit default prediction in the Indian banking context, and whether such improvements come at the cost of interpretability required by regulators. The study uses a panel of […]

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Volume 14 Winter

A STUDY ON VENDING MACHINE AND BUSINESS PROBLEMS IN INDIA

A STUDY ON VENDING MACHINE AND BUSINESS PROBLEMS IN INDIA   Abstract When customers insert cash or a credit card, the vending machine dispenses a variety of goods. The first known vending machines date back to ancient Greece. The first coin-operated vending machines appeared in London, England, in the early 1880s. Richard Carlisle, an English […]

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Volume 14 Winter

A STUDY ON CONSUMER PERCEPTION TOWARDS ELECTRIC VEHICLES IN INDIA

A STUDY ON CONSUMER PERCEPTION TOWARDS ELECTRIC VEHICLES IN INDIA   Abstract Technological innovation has its impact in each and every industry. The auto industry is no different to it. To combat global warming and climate change, the Indian government has encouraged people to move from fuel-based vehicle to electric vehicles. By 2030, Government of […]

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Volume 14 Winter

A STUDY ON ACHIEVING ENVIRONMENT SUSTAINABILITY THROUGH ELECTRICAL VEHICLES IN INDIA

A STUDY ON ACHIEVING ENVIRONMENT SUSTAINABILITY THROUGH ELECTRICAL VEHICLES IN INDIA   Abstract This sudy investigates the potential of electric vehicles (EVs) to promote environmental sustainability in India and outlines the significant problems that must be overcome to expedite their adoption. The paper also proposes a number of policy recommendations to promote the adoption of […]

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Volume 14 Winter

A Study of Customer Perception Towards Banks’ digital marketing initiatives for sustainable development

A Study of Customer Perception Towards Banks’ digital marketing initiatives for sustainable development   Abstract The implementation of digital marketing methods has changed consumer interaction and sustainable growth initiatives in the vibrant Indian banking sector. This study examines how the public perceives these programs and reveals how they affect “Environmental Sustainability.” Our results show a […]

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