Application of Data Mining in Indian micro, small and medium enterprises

Application of Data Mining in Indian micro, small and medium enterprises

Abstract

The Indian MSME sector produces extensive data through sales records, customer systems, e-commerce platforms, digital payments, supply chains, and social media. Data-mining techniques can convert this information into actionable knowledge, helping enterprises forecast demand, understand customers, detect fraud, optimize inventory, and make informed decisions. Although adoption among Indian MSMEs remains limited, analytics and cloud-based platforms can improve operational efficiency, customer satisfaction, profitability, and competitiveness.

Authors

Dr. Pramod Pathak, Aanika Gupta, Gautam Kumar, Gulshan Kumar, Garima

Institution

Noida Institute of Engineering & Technology (MCA Institute), Greater Noida, India

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