Digital Pathways to Property Buyers: Rethinking Lead Generation in Real Estate

Digital Pathways to Property Buyers: Rethinking Lead Generation in Real Estate

Abstract

The real estate industry has transformed because of the rapid growth of digital technology and internet accessibility. This study examines how social media, property portals, search engines, and online advertisements influence property searches, enquiries, and purchasing behaviour. Survey findings from 100 respondents show that attractive content, offers, videos, virtual tours, and detailed project descriptions improve customer interest and lead generation. However, fake listings, misleading advertisements, delayed responses, and poor transparency continue to reduce customer confidence.

Authors

Dr. Imran Ali, Aditya Kumar, Akashi, Alka Singh, Aman Kumar, Aman Raj

Institution

Noida Institute of Engineering & Technology (MCA Institute), Greater Noida, India

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