Archive for admin

Volume 1 Winter

Customer Loyalty Programs and Co- branding:Differentiating strategies in Retail Stores

Customer Loyalty Programs and Co- branding:Differentiating strategies in Retail Stores   Abstract “Indian consumer behavior has evolved over the years based varyingly on merchandise assortment, convenience and experiential delight from price considerations. The aspiration driven demand for goods and services has risen transforming the consumer behavior: Retailers are striving to develop differentiating strategies to deepen […]

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Volume 1 Winter

Eroding Brand Loyalty

Eroding Brand Loyalty   Abstract Brands offer an assurance to the customers so that they are engaged in repeat purchases. However in the consumer goods market, the end cutomers have better and more options and as a result, the marketeers also face problems in satisfying their ever changing needs. Opening up of economy has further […]

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Volume 1 Winter

Locus of Control and Role Stress as Predictors of Job Satisfaction: A comparative study of Public and Private Banks

Locus of Control and Role Stress as Predictors of Job Satisfaction: A comparative study of Public and Private Banks   Abstract This Paper is an attempt to analyze the effect of locus of control and role stress on job satisfaction. The reviews on role stress show that role stress reduces the job satisfaction. The impact […]

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Volume 1 Winter

International Capital Management Practices in the Backdrop of Globalization

International Capital Management Practices in the Backdrop of Globalization   Abstract Every innovative concept incorporates one or the other aspects as its central idea. This central idea on one day or the other becomes the main driving force. Same is the case with international capital management. With the advent of LPG (Liberalization, Privatization and Globalization) […]

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Volume 1 Winter

Corporate Entrepreneurship

Corporate Entrepreneurship   Abstract Corporate Entrepreneurship (CE) seems to depend both on the capabilites of operational level participants to explore entrepreneurial opportunities, and on the perception of corporate management and its needs for entrepreneurship at a particular moment in its development. From the perspective of top management, CE is not likely to be a regular […]

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