A Study of Factors Affecting Customer Decision – For Opening a Bank Account: A Case Study of Axis Bank

A Study of Factors Affecting Customer Decision – For Opening a Bank Account: A Case Study of Axis Bank

Abstract

In this research paper, emphasis has been laid on understanding the factors influencing the decisions made by consumers while opening a bank account. The other aspect of this paper is about examining the different factors that impact the buying capacity and the mindset of consumers who have opened their accounts in Axis Bank. The paper attempts to examine the relevance of savings accounts and current accounts in managing customers efficiently. Further, the paper highlights the different ways through which people.

Authors

Dr. Niyati, Aakanksha Singh, Aastha Singh, Aayush Kumar, Aayush Raj

Institution

Noida Institute of Engineering & Technology (MCA Institute), Greater Noida, India

PDF Link

View Full Paper