The Role of Social Media Analytics in Assessing the Effectiveness of Sustainability Initiatives Abstract In the last few years, digital marketing has played an important role. These days, companies relate to consumers on online platforms with the help of digital marketing. Businesses relate to consumers through a new medium, i.e., social media, as many consumers […]
The Transformative Role of Financial Technology in Global Finance: Efficiency, Inclusion, & Regulation Abstract The rapid growth of financial technology (FinTech) applications has significantly transformed personal financial management (PFM) practices. FinTech apps offer tools for budgeting, saving, investing, bill payments, and financial planning, thereby enhancing financial decision-making among individuals. This empirical study examines the role […]
Impact of Advertising Media on Sales Using Linear Regression Analysis Abstract Advertising plays a crucial role in influencing customer purchasing behaviour and enhancing overall business revenue. This study examines the relationship between advertising expenditure across three major media channels—TV, Radio, and Newspaper—and product sales using a supervised machine learning approach. A linear regression model is […]
Structural Reforms in India in 2025: A Policy Landscape and Economic Impact Analysis Abstract The year 2025 marked a pivotal phase in India’s structural reform journey as the government implemented far-reaching reforms to deregulate key sectors, modernise tax regimes, optimise labour markets, and enhance economic governance. This conceptual paper examines the major structural reforms introduced […]
A Review of Data Analytics Techniques Used to Analyze Patient Satisfaction in Healthcare Abstract Advertising plays a crucial role in influencing customer purchasing behaviour and improving business revenue. This study analyses the relationship between advertising expenditure on three media channels—TV, Radio, and Newspaper—and product sales using a supervised machine learning approach. A linear regression model […]
A Study of Emotional Intelligence Among School Students of Noida Abstract Emotional Intelligence is really important for students to do well in school get along with others and feel good about themselves. These days’ students have to deal with a lot of things like stress from school, pressure from friends, expectations from family and things […]
The Rapid Emergence of Insurtech in India: A Comprehensive Study of Digital Transformation, Market Trends, and Future Prospects Abstract InsurTech, the integration of digital technologies into insurance products, distribution, underwriting, and claims management, is transforming the Indian insurance industry. This paper presents a systematic review of academic literature and industry reports to examine the growth, […]
Cybersecurity Trends in the Banking Sector: Emerging Threats, Challenges, and Strategic Responses Abstract The rapid digitization of banking services has significantly increased operational efficiency and customer convenience; however, it has simultaneously exposed financial institutions to complex cybersecurity threats. Cybercriminals exploit vulnerabilities in digital banking platforms, cloud infrastructures, and interconnected financial networks, leading to data breaches, […]
Machine Learning for Credit Risk Assessment in Indian Banking: Predictive Performance, Model Explainability, & the Road to Regulatory Acceptance Abstract A transformation has taken place in the financial sector as a result of technology in the world of finance; specifically, machine learning is changing how a lender evaluates a prospective borrower. This paper describes how […]
A Study of Factors Affecting Customer Decision – For Opening a Bank Account: A Case Study of Axis Bank Abstract In this research paper, emphasis has been laid on understanding the factors influencing the decisions made by consumers while opening a bank account. The other aspect of this paper is about examining the different […]