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Issue 2 Volume 14

Real-time analytics for intelligent business decision-making: An integrative framework and empirical synthesis

REAL-TIME ANALYTICS FOR INTELLIGENT BUSINESS DECISION-MAKING: AN INTEGRATIVE FRAMEWORK AND EMPIRICAL SYNTHESIS   Abstract The exponential growth of digital data within corporate ecosystems has fundamentally transformed business decision-making, creating the need for advanced analytical techniques capable of processing and interpreting large volumes of information in real time. This paper presents a comprehensive review of Real-Time […]

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Issue 2 Volume 14

Comparative Analysis of Machine Learning Algorithms for Customer Churn Prediction in Banking

COMPARATIVE ANALYSIS OF MACHINE LEARNING ALGORITHMS FOR CUSTOMER CHURN PREDICTION IN BANKING   Abstract Acquiring new customers is significantly more expensive than retaining existing ones, making customer churn prediction a critical challenge for organizations. This paper reviews the application of machine learning techniques for churn prediction over the past five years, examining models ranging from […]

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Issue 2 Volume 14

Blockchain Adoption in Supply Chain Transparency and Trust Building

BLOCKCHAIN ADOPTION IN SUPPLY CHAIN TRANSPARENCY AND TRUST BUILDING   Abstract Blockchain technology has emerged as one of the most transformative innovations in supply chain management, offering unprecedented levels of transparency, traceability, and trust among trading partners. This paper provides a comprehensive examination of blockchain adoption in supply chains, exploring how distributed ledger technology is […]

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Volume 14 Winter

A study on effective team- building strategies in compressed work environments

A STUDY ON EFFECTIVE TEAM-BUILDING STRATEGIES IN COMPRESSED WORK ENVIRONMENTS   Abstract Compressed Work Environments (CWEs), characterized by reduced workweeks, condensed project timelines, and the growing adoption of remote and hybrid work models, have become a significant trend in modern organizational design. As organizations increasingly prioritize agility and efficiency, employees are required to collaborate within […]

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Issue 1 Volume 14

Scope of Cloud Infrastructure in Optimising MSMEs’ Business Environment

SCOPE OF CLOUD INFRASTRUCTURE IN OPTIMISING MSMEs’ BUSINESS ENVIRONMENT   Abstract Micro, Small, and Medium Enterprises (MSMEs) are vital drivers of economic progress, contributing to job creation, exports, innovation, and industrial expansion. Despite their significance, these enterprises often struggle with constraints such as insufficient financial resources, weak IT infrastructure, cybersecurity vulnerabilities, operational inefficiencies, and limited […]

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Volume 14 Winter

Impact of Social Media Engagement on Brand Loyalty Among Millennials

IMPACT OF SOCIAL MEDIA ENGAGEMENT ON BRAND LOYALTY AMONG MILLENNIALS   Abstract This study examines the relationship between social media engagement and brand loyalty among millennials, a demographic group born between 1981 and 1996. Social media platforms have evolved beyond communication to become powerful channels for commerce, community building, and brand interaction. Understanding how social […]

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Issue 1 Volume 14

Role of Artificial Intelligence in Employee Development and Engagement

ROLE OF ARTIFICIAL INTELLIGENCE IN EMPLOYEE DEVELOPMENT AND ENGAGEMENT   Abstract The advent of Artificial Intelligence (AI) has brought about a paradigm shift in the field of Human Resource Management (HRM), particularly in the methods employed for employee development and engagement. Organizations are increasingly adopting AI-driven technologies, including machine learning and predictive analytics, to personalize […]

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Volume 14 Winter

A Review of Python Programming Language and Emerging Trends

A REVIEW OF PYTHON PROGRAMMING LANGUAGE AND EMERGING TRENDS   Abstract Python has emerged as one of the most influential programming languages in modern computing due to its simplicity, versatility, and extensive ecosystem. This research paper provides a comprehensive review of Python, including its evolution, features, applications, advantages, and limitations. Furthermore, it explores emerging trends […]

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Issue 1 Volume 14

Bibliometric Insights into Research on SMEs’ Access to Finance

BIBLIOMETRIC INSIGHTS INTO RESEARCH ON SMEs’ ACCESS TO FINANCE   Abstract Small and Medium Enterprises (SMEs) are crucial contributors to economic progress, job creation, innovation, and poverty alleviation in both developed and emerging economies. However, these enterprises frequently experience difficulties in obtaining formal financial support due to issues such as lack of collateral, information gaps, […]

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Issue 1 Volume 14

Financial Literacy and Savings Behavior in India: An Analytical Study of Trends, Determinants, and Policy Implications

FINANCIAL LITERACY AND SAVINGS BEHAVIOR IN INDIA: AN ANALYTICAL STUDY OF TRENDS, DETERMINANTS, AND POLICY IMPLICATIONS   Abstract Financial literacy is a vital factor in shaping financial decisions of individuals and is more pertinent in developing economies like India. The paper examines the relationship between financial literacy and savings behavior of households in India. It […]

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