DIGITAL PATHWAYS TO PROPERTY BUYERS: RETHINKING LEAD GENERATION IN REAL ESTATE Abstract The real estate industry has undergone significant transformation due to the rapid growth of digital technology and internet accessibility. Traditional methods of property promotion such as newspaper advertisements, brokers, and pamphlets are gradually being replaced by digital platforms including social media, property […]
APPLICATION OF DATA MINING IN INDIAN MICRO, SMALL AND MEDIUM ENTERPRISES Authors Dr. Pramod Pathak, Aanika Gupta, Gautam Kumar, Gulshan Kumar, Garima PDF Link View Full Paper
AI-DRIVEN CREDIT SCORING IN INDIAN FINANCIAL INSTITUTIONS: OPPORTUNITIES, RISKS, AND REGULATORY IMPLICATIONS Abstract This paper examines whether machine learning models can meaningfully improve upon logistic regression for credit default prediction in the Indian banking context, and whether such improvements come at the cost of interpretability required by regulators. The study uses a panel of […]
A STUDY ON CONSUMER’S BUYING BEHAVIOUR BASED ON CUSTOMERS’ ONLINE REVIEWS Abstract Online reviews have become an integral part of the consumer buying journey. In the contemporary digital landscape, consumers are progressively relying on online reviews as pivotal sources shaping their purchasing choices, underscoring the influential role of digital testimonials in informing consumer decisions.. […]
IMPACT OF SOCIAL MEDIA USAGE ON SELF-ESTEEM AND BODY IMAGE IN COLLEGE STUDENTS Abstract The pervasive nature of social media has significantly transformed the landscape of self-perception, particularly among college students who are navigating a crucial stage of identity development. This research delves into the intricate relationship between social media usage and its impact […]
IMPACT OF ARTIFICIAL INTELLIGENCE ON MANAGEMENT Abstract This paper investigates how artificial intelligence (AI) can enhance leadership skills and managerial decision-making processes through a systematic literature review of relevant and objective articles. The research problem is framed as ‘the adaptation of leadership skills and managerial decision-making processes due to AI implementation in the workplace,’ […]
THE IMPACT OF INFLUENCER MARKETING CONSUMER BEHAVIOUR OF MILLENNIALS THROUGH INSTAGRAM Abstract The purpose of the study is to look into how influencer marketing affects millennials’ Instagram purchasing decisions. It emphasizes: evaluating how influencer marketing has affected millennials’ brand awareness, perceptions of its quality, associations with other brands, and brand loyalty. Identifying crucial aspects […]
MUTUAL FUNDS – FUTURE OF MUTUAL FUNDS IN INDIAN MARKET Abstract In recent times, the mutual fund sector in India has experienced significant transformation and growth, emerging as a crucial component of the nation’s financial infrastructure. This research examines the ways in which the mutual fund industry is evolving in India and examines the […]
AI-DRIVEN CREDIT SCORING IN INDIAN FINANCIAL INSTITUTIONS: OPPORTUNITIES, RISKS, AND REGULATORY IMPLICATIONS Abstract This paper examines whether machine learning models can meaningfully improve upon logistic regression for credit default prediction in the Indian banking context, and whether such improvements come at the cost of interpretability required by regulators. The study uses a panel of […]
A STUDY ON VENDING MACHINE AND BUSINESS PROBLEMS IN INDIA Abstract When customers insert cash or a credit card, the vending machine dispenses a variety of goods. The first known vending machines date back to ancient Greece. The first coin-operated vending machines appeared in London, England, in the early 1880s. Richard Carlisle, an English […]