Archive for shivansh

Volume 14 Winter

Financial Literacy and Savings Behavior in India: An Analytical Study of Trends, Determinants, and Policy Implications

Financial Literacy and Savings Behavior in India: An Analytical Study of Trends, Determinants, and Policy Implications Abstract Financial literacy is a vital factor in shaping financial decisions of individuals and is more pertinent in developing economies like India. The paper examines the relationship between financial literacy and savings behavior of households in India. It explores […]

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Volume 14 Winter

Digital Pathways to Property Buyers: Rethinking Lead Generation in Real Estate

Digital Pathways to Property Buyers: Rethinking Lead Generation in Real Estate Abstract The real estate industry has undergone significant transformation due to the rapid growth of digital technology and internet accessibility. Traditional methods of property promotion such as newspaper advertisements, brokers, and pamphlets are gradually being replaced by digital platforms including social media, property portals, […]

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Summer Volume 14

An Interdisciplianry Systematic Literature Review: Valuation and Prioritisation in Everyday Life across Economics, Biology, and Behavioral Science

An Interdisciplianry Systematic Literature Review: Valuation and Prioritisation in Everyday Life across Economics, Biology, and Behavioral Science Abstract Decision-making in everyday life requires individuals to constantly assign value to options and prioritize among competing alternatives. This process of valuation and prioritisation is studied across multiple disciplines, including economics, biology, and behavioral science. This systematic literature […]

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Volume 15 Winter

The Role of Social Media Analytics in Assessing the Effectiveness of Sustainability Initiatives

The Role of Social Media Analytics in Assessing the Effectiveness of Sustainability Initiatives Abstract In the last few years, digital marketing has played an important role. These days, companies relate to consumers on online platforms with the help of digital marketing. Businesses relate to consumers through a new medium, i.e., social media, as many consumers […]

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Volume 15 Winter

The Transformative Role of Financial Technology in Global Finance: Efficiency, Inclusion, & Regulation

The Transformative Role of Financial Technology in Global Finance: Efficiency, Inclusion, & Regulation Abstract The rapid growth of financial technology (FinTech) applications has significantly transformed personal financial management (PFM) practices. FinTech apps offer tools for budgeting, saving, investing, bill payments, and financial planning, thereby enhancing financial decision-making among individuals. This empirical study examines the role […]

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Volume 15 Winter

Impact of Advertising Media on Sales Using Linear Regression Analysis

Impact of Advertising Media on Sales Using Linear Regression Analysis Abstract Advertising plays a crucial role in influencing customer purchasing behaviour and enhancing overall business revenue. This study examines the relationship between advertising expenditure across three major media channels—TV, Radio, and Newspaper—and product sales using a supervised machine learning approach. A linear regression model is […]

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Volume 15 Winter

Structural Reforms in India in 2025: A Policy Landscape and Economic Impact Analysis

Structural Reforms in India in 2025: A Policy Landscape and Economic Impact Analysis Abstract The year 2025 marked a pivotal phase in India’s structural reform journey as the government implemented far-reaching reforms to deregulate key sectors, modernise tax regimes, optimise labour markets, and enhance economic governance. This conceptual paper examines the major structural reforms introduced […]

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Volume 15 Winter

A Review of Data Analytics Techniques Used to Analyze Patient Satisfaction in Healthcare

A Review of Data Analytics Techniques Used to Analyze Patient Satisfaction in Healthcare Abstract Advertising plays a crucial role in influencing customer purchasing behaviour and improving business revenue. This study analyses the relationship between advertising expenditure on three media channels—TV, Radio, and Newspaper—and product sales using a supervised machine learning approach. A linear regression model […]

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Volume 15 Winter

A Study of Emotional Intelligence Among School Students of Noida

A Study of Emotional Intelligence Among School Students of Noida Abstract Emotional Intelligence is really important for students to do well in school get along with others and feel good about themselves. These days’ students have to deal with a lot of things like stress from school, pressure from friends, expectations from family and things […]

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Volume 15 Winter

The Rapid Emergence of Insurtech in India: A Comprehensive Study of Digital Transformation, Market Trends, and Future Prospects

The Rapid Emergence of Insurtech in India: A Comprehensive Study of Digital Transformation, Market Trends, and Future Prospects Abstract InsurTech, the integration of digital technologies into insurance products, distribution, underwriting, and claims management, is transforming the Indian insurance industry. This paper presents a systematic review of academic literature and industry reports to examine the growth, […]

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