Comparative Analysis of Machine Learning Algorithms for Customer Churn Prediction in Banking Abstract Acquiring new subscribers for telecommunications providers is significantly more expensive than keeping existing ones. However, the annual churn rate for these providers lies between 15% and 35%. This paper surveys how machine learning has been used to address this problem over […]
Blockchain Adoption in Supply Chain Transparency and Trust Building Abstract Blockchain technology has emerged as one of the most transformative innovations in supply chain management, promising unprecedented levels of transparency, traceability, and trust among trading partners. This paper provides a comprehensive examination of blockchain adoption in supply chains, exploring how this distributed ledger technology […]
AI- Driven Credit Scoring in Indian Financial Institutions: Opportunities, Risks, and Regulatory Implications Abstract This paper examines whether machine learning models can meaningfully improve upon logistic regression for credit default prediction in the Indian banking context—and if so, whether those improvements come at the cost of interpretability that regulators require. We work with a panel […]
Scope of Cloud Infrastructure in Optimising MSMEs’ Business Environment Abstract Micro, Small, and Medium Enterprises frequently face limited financial resources, weak IT infrastructure, cybersecurity risks, operational inefficiencies, and restricted market access. This paper examines how cloud-based solutions can improve MSME operations through scalability, cost reduction, flexibility, efficient data management, business continuity, and digital transformation. It […]
Impact of Social Media Engagement on Brand Loyalty Among Millennials Abstract This study examines the relationship between social-media engagement and brand loyalty among millennials. It investigates how likes, comments, shares, storytelling, and user-generated content influence customers’ emotional attachment to brands. Based on existing literature, the findings suggest that engaging social-media content increases millennials’ trust […]
A Review of Python Programming Language and Emerging Trends Abstract Python has emerged as one of the most influential programming languages in modern computing because of its simplicity, versatility, and extensive ecosystem. This paper reviews Python’s evolution, features, applications, advantages, and limitations. It also examines emerging developments involving artificial intelligence, automation, cloud computing, and […]
Bibliometric Insights into Research on SMEs’ Access to Finance Abstract Small and Medium Enterprises contribute significantly to economic growth, employment, innovation, and poverty reduction but often struggle to obtain formal financing. This study uses bibliometric methods to examine global research on SME access to finance, including publication patterns, contributors, journals, themes, and emerging trends. […]
Financial Literacy and Savings Behavior in India: An Analytical Study of Trends, Determinants, and Policy Implications Abstract Financial literacy is an important factor affecting individual financial decisions, particularly in developing economies such as India. This paper examines how financial knowledge influences household saving, investment behaviour, and financial well-being. Based on secondary data from research papers, reports, and […]
Digital Pathways to Property Buyers: Rethinking Lead Generation in Real Estate Abstract The real estate industry has transformed because of the rapid growth of digital technology and internet accessibility. This study examines how social media, property portals, search engines, and online advertisements influence property searches, enquiries, and purchasing behaviour. Survey findings from 100 respondents […]
Application of Data Mining in Indian micro, small and medium enterprises Abstract The Indian MSME sector produces extensive data through sales records, customer systems, e-commerce platforms, digital payments, supply chains, and social media. Data-mining techniques can convert this information into actionable knowledge, helping enterprises forecast demand, understand customers, detect fraud, optimize inventory, and make […]