Volume 15

Summer Volume 15

Scrolling to Shopping: The Impact of Social Media Influencers on Consumer Behaviour

Scrolling to Shopping: The Impact of Social Media Influencers on Consumer Behaviour Abstract The rapid expansion of social media platforms has transformed the way consumers discover, evaluate, and purchase products. Traditional advertising methods are increasingly being supplemented or replaced by influencer marketing, a strategy that utilizes individuals with significant online followings to promote brands and […]

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Volume 15 Winter

A Review of Data Analytics Techniques Used to Analyze Patient Satisfaction in Healthcare

A Review of Data Analytics Techniques Used to Analyze Patient Satisfaction in Healthcare Abstract Advertising plays a crucial role in influencing customer purchasing behaviour and improving business revenue. This study analyses the relationship between advertising expenditure on three media channels—TV, Radio, and Newspaper—and product sales using a supervised machine learning approach. A linear regression model […]

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Volume 15 Winter

A Study of Emotional Intelligence Among School Students of Noida

A Study of Emotional Intelligence Among School Students of Noida Abstract Emotional Intelligence is really important for students to do well in school get along with others and feel good about themselves. These days’ students have to deal with a lot of things like stress from school, pressure from friends, expectations from family and things […]

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Summer Volume 15

Talent Retention Strategies in the Gig Economy: Challenges, Frameworks, and Future Directions

Talent Retention Strategies in the Gig Economy: Challenges, Frameworks, and Future Directions   Abstract The rapid expansion of the gig economy has introduced a new and structurally distinct form of work arrangement that challenges the foundational assumptions of traditional human resource management. Platform-mediated, project-based, and on-demand work has created a vast global workforce of independent […]

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Summer Volume 15

Talent Retention Strategies in the Gig Economy: Challenges, Frameworks, and Future Directions

Talent Retention Strategies in the Gig Economy: Challenges, Frameworks, and Future Directions Abstract The rapid expansion of the gig economy has introduced a new and structurally distinct form of work arrangement that challenges the foundational assumptions of traditional human resource management. Platform-mediated, project-based, and on-demand work has created a vast global workforce of independent workers […]

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Volume 15 Winter

The Rapid Emergence of Insurtech in India: A Comprehensive Study of Digital Transformation, Market Trends, and Future Prospects

The Rapid Emergence of Insurtech in India: A Comprehensive Study of Digital Transformation, Market Trends, and Future Prospects Abstract InsurTech, the integration of digital technologies into insurance products, distribution, underwriting, and claims management, is transforming the Indian insurance industry. This paper presents a systematic review of academic literature and industry reports to examine the growth, […]

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Volume 15 Winter

Cybersecurity Trends in the Banking Sector: Emerging Threats, Challenges, and Strategic Responses

Cybersecurity Trends in the Banking Sector: Emerging Threats, Challenges, and Strategic Responses Abstract The rapid digitization of banking services has significantly increased operational efficiency and customer convenience; however, it has simultaneously exposed financial institutions to complex cybersecurity threats. Cybercriminals exploit vulnerabilities in digital banking platforms, cloud infrastructures, and interconnected financial networks, leading to data breaches, […]

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Summer Uncategorized Volume 15

The Role of Hofstede’s Cultural Dimensions in Shaping Consumer Behaviour: A Theoretical and Empirical Review

The Role of Hofstede’s Cultural Dimensions in Shaping Consumer Behaviour: A Theoretical and Empirical Review Abstract Culture is widely acknowledged as a foundational determinant of consumer behaviour, shaping how individuals perceive value, make decisions, respond to advertising, and form brand relationships. Among the various frameworks developed to operationalise cultural difference, Geert Hofstede’s model of cultural […]

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Volume 15 Winter

Machine Learning for Credit Risk Assessment in Indian Banking: Predictive Performance, Model Explainability, & the Road to Regulatory Acceptance

Machine Learning for Credit Risk Assessment in Indian Banking: Predictive Performance, Model Explainability, & the Road to Regulatory Acceptance Abstract A transformation has taken place in the financial sector as a result of technology in the world of finance; specifically, machine learning is changing how a lender evaluates a prospective borrower. This paper describes how […]

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Volume 15 Winter

A Study of Factors Affecting Customer Decision – For Opening a Bank Account: A Case Study of Axis Bank

A Study of Factors Affecting Customer Decision – For Opening a Bank Account: A Case Study of Axis Bank   Abstract In this research paper, emphasis has been laid on understanding the factors influencing the decisions made by consumers while opening a bank account. The other aspect of this paper is about examining the different […]

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